After I realized my hobby was turning into a career, I knew I wanted to keep my bags made in the USA and quality products. I wanted to stay true to the business I had created and bring something great to my community. When I outgrew my dining room sewing station, I knew I wanted to produce my bags in small batches in my favorite town of Rogers, Arkansas.
Moving into our downtown space, it was only me and one other production girl making all the bags. We had great support from the community as designed, cut, ironed and, sewn an overwhelming amount of made in America designer handbags. Cut, interface, iron, sew, iron, sew, iron, repeat... Eventually, Valere Rene grew, and I needed to find more seamstresses.
I was amazed how scarce I discovered sewers were. It was hard to find great seamstresses that also believed in my business and values. Luckily I found great ladies to sew the hundreds of bags we send out every month.
The bags and totes are still made now the same way they were when I was cranking them out of my dining room, minus a few design updates. The bags you pick up in the home store are all handmade. The ones sold at our over 70 retailers across the States? Handmade. The bags you will soon be able to view as gift ideas on Amazon Prime? Still all cut out by my daughter and hand-sewn by one of three seamstresses in Downtown Rogers, Arkansas.
I hope that sense of patriotism comes across in my bags. I want all of my customers to know that their bag was cared for and made just for them. As you celebrate this Fourth of July holiday, I hope you will support Made in America fashion brands like my own as we try to bring pride to our amazing country. Have a wonderful holiday!
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